Product Launch Agency
90-day launch sprints
Launch your product with noise, not hope
A 90-day go-to-market sprint for a new product. We decide who it is for, build demand before launch day and bring your first customers through the door.
$6.6M+ raised across four launches100+ launches since 2015
90-day launch sprint
Weeks 1–2 · Launch planDone
Weeks 3–8 · Pre-launch noiseNow
Weeks 9–12 · LaunchNext
Example sprint
Mindset EEG headphonesFunded
$2,235,000
Raised on Kickstarter with Joopio
The 90-day launch sprint
Four stages, one launch date
Every week has a job. You see progress on one dashboard from day one.
- 1Weeks 1–2
Launch plan
Audience, positioning, offer, launch date and the target numbers.
- 2Weeks 3–8
Pre-launch
Waitlist, press, creators, community and early adopters lined up before day one.
- 3Weeks 9–12
Launch
Launch-day plan, paid ads, PR push and daily optimisation while attention is highest.
- 4Hand-over
Keep growing
Playbook, ad accounts, dashboards and a next-90-day plan for your team.
What is included
Everything a launch needs
Positioning and offer
Who it is for, why they should care and what they get for backing you early.
Waitlist and community
Landing page, email sequences and a community that is ready to buy on day one.
Press and creators
Journalists, podcasts and creators briefed, booked and ready for launch week.
Paid ads and tracking
Ads built, tested before launch and scaled once the sales start.
Launches we have run
Products we took to market
Hardware
Mindset
EEG headphones that help you focus.
$2,235,000raised on KickstarterKids tech
Octopus
A children’s smartwatch built around routines.
$2,172,750raised on KickstarterSport
Carv
A wearable ski coach that tracks every turn.
$1,600,000raised on KickstarterGaming
iiRcade
A home arcade, launched during the pandemic.
$660,413raised on KickstarterGood fit
Is a launch sprint right for you?
- You have a launch date in the next 3–6 months
- You are launching on Kickstarter, Indiegogo, the App Store or your own site
- You want a launch with a finish line, not a long retainer
- You can make decisions quickly
Have a launch date?
Tell us what you are launching and when. We will send back how we would run the 90 days.
What clients say
Founders we have launched with
“
What I liked about Samit and his team was the can-do positive attitude. They helped create and activate a fan base which led to the highest funded kids product of all time.
“
They made a huge difference to our campaign, helping it become the highest funded sports product of all time. Before we hired this team we had nothing. They built everything from the ground up.
Request a launch plan
Book a launch call
Tell us what you are launching and when. We reply within one working day with times to talk.
- 1Send the form
Two minutes: what it is, who it is for and your launch date.
- 2We reply within a day
With a few questions and times for a 20-minute call.
- 3If it is a fit
We agree the launch plan and start within a week.
Prefer email? sam@joopio.com
San Francisco
Hong Kong
Seoul
