PR for launches
Product launch PR that gets your story the audience it deserves
We understand the consumer space and how to connect a product with its audience. We think not only about results but about how to make a brand stand out in a busy marketplace, with full PR that wins the coverage your brand and products deserve.
Tech, hardware and crypto pressTies with top journalistsLaunch and fundraising PR
Coverage for our launchesSince 2015
ForbesFast CompanyTechCrunchThe VergeEngadgetDigital TrendsHypebeastBBC NewsFortuneYahoo TechNew AtlasWareable
Publications that have covered launches we ran
Featured inForbesFAST COMPANYalphr
What we do
Research first, then stories reporters are looking for
Our team believes research is the foundation of good public relations. We collect and analyse the market to understand your audience, product and industry.
Whatever your project is, we build shareable, compelling stories that media reporters are looking for, and we work hard to keep strong ties with top journalists to win you prominent placement.
To get the audience your product deserves, we:
- Conduct market research
- Strategise and optimise
- Build your product for growth
- Create compelling brand stories
- Handle PR positioning
- Drive fundraising awareness
- Plan the campaign
- Run media relations
In short, Joopio gets results whatever the product category.
Coverage
Where our launches have been covered
Hundreds of articles across tech, design, gadget and business press.
Our work
We have worked on hundreds of successful projects
About Joopio
We love products. We have launched hundreds of them.
Since 2015, Joopio has been a partner to entrepreneurs around the world. We stay with you through the whole launch, celebrating the highs and working through the lows.
Complete transparency is our golden rule. You see every number, every day.
Your purpose is our purpose.
SP
Samit Patel
Founder, leads every launch
“You get the person who has run more than a hundred launches, not a junior account manager.”
- Ex-Head of EMEA Acquisitions, Uphold
- Growth for NEAR, Arbitrum, Polkadot and Pendle
- Mentor at Techstars and HAX
Recommended by
KickstarterIndiegogoHAXAlchemist AcceleratorHWTrekJLABCocoon NetworksFFWDInvestHK
Creative studio
All creative servicesMore from the creative team
Every service works on its own or as part of a launch.
Influencer marketing
Creators and KOLs who put your launch in front of the right audience.
See how it worksVideo production
Product, unboxing, corporate and ad videos from our London team.
See how it worksPhotography
Product, lifestyle and campaign photography, press-ready fast.
See how it worksWeb design
Sites and landing pages designed, built and promoted to convert.
See how it worksCopywriting
Words that turn readers into customers, from ads to whole sites.
See how it worksProduct launch PR, explained
What product launch PR looks like in practice
Launch PR is about timing and story. Journalists cover new products when there is a reason to write now: a launch date, a number, a first, or a founder story that matters to their readers. We find that story through research, build the press kit, and line up coverage for launch week.
Launches we have run have been covered by Forbes, Fast Company, TechCrunch, The Verge, Engadget, Digital Trends, Hypebeast and many more. PR works best alongside creators and ads, so we plan all three together.
Questions
PR questions
Still unsure? Send us a note and ask us directly.
Do you guarantee coverage?
No honest agency can guarantee coverage. We can show you the outlets that covered launches we ran and plan the story to give yours the best chance.
Do you work with crypto projects?
Yes. See our crypto PR page for community, KOL and crypto media work.
When should PR start?
At least six to eight weeks before launch, so journalists have time to plan coverage.
What clients say
Founders we have launched with
“
What I liked about Samit and his team was the can-do positive attitude. They helped create and activate a fan base which led to the highest funded kids product of all time.
“
They made a huge difference to our campaign, helping it become the highest funded sports product of all time. Before we hired this team we had nothing. They built everything from the ground up.
Launches we have worked on
Products we have launched
Mindset
EEG headphones
$2,235,000raised on Kickstarter & Indiegogo
Octopus
Children’s smartwatch
$2,172,750raised on Kickstarter & Indiegogo
Carv
Wearable ski coach
$1,600,000raised on Kickstarter & Crowdcube
Blocks
Modular smartwatch
$1,163,875raised on Kickstarter
Charge ASAP Flash
Fastest charging powerbank
$1,489,541raised on Indiegogo
Formex Essence
Swiss-made automatic watch
$382,233raised on Kickstarter
iiRcade
Immersive arcade gaming reinvented for your home
$660,413raised on Kickstarter
Fluent Forever
Language app
$587,785raised on Kickstarter
Request a launch plan
Book a launch call
Tell us what you are launching and when. We reply within one working day with times to talk.
- 1Send the form
Two minutes: what it is, who it is for and your launch date.
- 2We reply within a day
With a few questions and times for a 20-minute call.
- 3If it is a fit
We agree the launch plan and start within a week.
Prefer email? sam@joopio.com
San Francisco
Hong Kong
Seoul
