Crypto Marketing Agency
Crypto and web3 launches
Crypto marketing for launches that have to pass compliance
Token launches, mainnets, exchanges and wallets entering the UK and EU. We plan the launch, build the community and switch on ads that regulators and ad platforms will accept.
Ex-Uphold UK leadUK and EU ad rules handledTracking to funded account
Token launchTGE in 12 days
Community48.2k
Waitlisted wallets19.6k
Creators live36
Cost per funded wallet£14.20
Example launch dashboard
Compliance checks4 of 4
Google crypto ads certification
UK financial promotion wording
Risk warnings on every ad
Tracking to funded account
Crypto work with
UpholdeasyCryptoNEARArbitrumPolkadotPendleMento LabsRayls
Who it is for
Built for crypto teams with a date to hit
Protocols and layer 2s
Launching a token, a mainnet or a new product, and need users, not just noise.
Exchanges and wallets
Entering the UK or EU and need marketing that works inside the local rules.
Crypto and fintech apps
Ready to switch on paid channels and track every user to a funded account.
What we do
Everything a crypto launch needs, in one team
From the story to the last ad, planned around your token or product date.
Launch strategy and story
Positioning, narrative and a launch calendar built around your token or product date.
Community and creators
X, Telegram and Discord growth, creator and KOL programmes, and launch-week moments.
Paid acquisition
Google, Meta, X and app networks, with ad certification and UK financial promotion rules handled from the start.
Tracking that proves payback
Every ad click followed through to a funded wallet or account, so you know which channels pay back.
UK and EU market entry
Launch plans for firms with new registrations or licences, from first ad to first thousand customers.
Compliance built in
Risk warnings, approved wording and the right certifications on every channel before anything goes live.
The launch
From plan to launch in three stages
- 12 weeks
Launch plan
Audience, story, channels, compliance checks and the numbers we will be judged on.
- 2Pre-launch
Build the community
Waitlist, creators, partners and press lined up before your token or product goes live.
- 3Launch
Go live and scale
Launch-week moments, paid channels switched on and daily optimisation while attention is highest.
SP
Samit Patel
Founder, Joopio
“I lead every launch myself. You get the person who has done it more than a hundred times, not a junior account manager.”
Who runs your launch
Crypto marketing from someone who has run it in-house
Samit led UK acquisition at Uphold, launched easyCrypto in the UK and ran growth programmes for leading protocols. He knows what passes compliance and what gets users.
- Built Uphold’s UK marketing from scratchAs Head of EMEA Acquisitions.
- Led the UK launch of easyCryptoPositioned as “crypto, minus the crypto bros”, fronted by a celebrity campaign.
- NEAR, Arbitrum, Polkadot, Pendle and Mento LabsGrowth programmes at Growgami.
- Grew the MunchiesArt NFT brand past $1.6MThrough creator partnerships.
We market crypto companies. We do not give investment advice, promote token prices or run campaigns that could not be shown to a regulator.
Questions
Crypto launch questions
Still unsure? Send us a note and ask us directly.
Can you run Google ads for a crypto company?
Yes, if the company holds the right registration for the market. We handle the ad certification and make sure every ad carries the wording the rules require.
Do you work on token launches?
Yes. We plan the community, creators and launch moments around your token generation event. We do not promote token prices or give investment advice.
Which markets do you cover?
The UK and EU most often, plus the US and other markets where your product is allowed.
Planning a crypto launch?
Tell us your launch date and market. We will show you how we would launch it, and what it takes to pass compliance.
Request a launch plan
Book a launch call
Tell us what you are launching and when. We reply within one working day with times to talk.
- 1Send the form
Two minutes: what it is, who it is for and your launch date.
- 2We reply within a day
With a few questions and times for a 20-minute call.
- 3If it is a fit
We agree the launch plan and start within a week.
Prefer email? sam@joopio.com
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