Fintech marketing
Fintech marketing that gets approved, then gets customers
Performance marketing for banks, payment apps, exchanges, wallets and stablecoins. We build campaigns that pass financial promotion rules and the ad platforms’ checks, and track every customer to a funded account.
Ex-Head of EMEA Acquisitions, UpholdOur own compliance checkerTracked to funded account
Compliance check1 to fix
Risk warning shown in the ad
Fair, clear and not misleading
Fees and terms on the landing page
Remove “guaranteed returns” from headline 2
Example check before an ad goes live
AcquisitionTracked
Cost per funded account£38.40
Sign-up to KYC passed61%
Example dashboard
Fintech work with
UpholdRaylsMento LabseasyCrypto
Who it is for
Built for regulated growth
Fintech marketing fails when it is fast but not compliant, or compliant but slow. We do both.
Banking and payment apps
Neobanks, cards, payments and money transfer apps going after their next market.
Exchanges and wallets
Crypto platforms advertising in the UK and EU under the newer promotion rules.
Stablecoins and tokenised assets
Protocols and infrastructure selling to developers, businesses and institutions.
Investing and trading apps
Platforms that need sign-ups who fund, trade and stay.
What we do
From the first ad to the funded account
Promotion-ready creative
Ads, landing pages and emails written to UK financial promotion rules, with the right risk warnings from the start.
Paid acquisition
Google, Meta, app campaigns and Apple Search Ads, bought against funded accounts, not clicks.
Attribution and tracking
Every customer tracked from the first ad through sign-up and identity checks to first deposit.
Onboarding and lifecycle
Emails, push and in-app messages that move sign-ups through verification to their first transaction.
B2B and institutional go-to-market
Positioning, content and outbound for infrastructure selling to banks, businesses and developers.
Market entry
Launching an app in the UK or a new EU market, from the plan to the first thousand funded customers.
Built in-house
Our compliance checker reviews every ad before it goes live
We built our own compliance checker. It reviews ad copy and landing pages against financial promotion rules and platform policies, flags wording that would get an ad rejected or breach the rules, and suggests a fix.
It means fewer rejected ads, faster approvals and a clear record of what was checked. Final sign-off stays with your compliance team.
- Risk warnings present and prominent
- Claims fair, clear and not misleading
- No promises of returns
- Fees and terms shown where needed
- Ad platform financial services policies
Experience
Fintech growth, built from the inside
Uphold
Head of EMEA Acquisitions. Built UK marketing from scratch, including attribution and paid acquisition.
Rayls
Performance marketing for Rayls, the blockchain built for banks and financial institutions.
Mento Labs
Growth for the Mento stablecoin protocol.
easyCrypto UK
Led the UK launch, positioned as “crypto, minus the crypto bros”.
How it works
Plan, launch, scale
- 1Weeks 1–2
Plan and compliance map
Your audience, channels, tracking and the rules your ads must follow, agreed with your compliance team.
- 2Weeks 3–8
Launch acquisition
Campaigns live, checked before launch, measured to funded accounts.
- 3Ongoing
Scale or hand over
We scale what converts, or hand your team the playbook, dashboards and checker workflow.
Questions
Fintech marketing questions
Still unsure? Send us a note and ask us directly.
Do you replace our compliance team?
No. We make sure what reaches them is already close to right, so approvals are faster. They keep final sign-off.
Can crypto platforms advertise in the UK?
Yes, within the financial promotion rules and each ad platform’s policies. We plan campaigns around both from day one.
What do you measure?
Funded accounts, first deposits and the cost of each, not just clicks or app installs.
Do you work with B2B fintech?
Yes. Infrastructure, stablecoin and tokenisation companies selling to businesses and institutions.
Fintech marketing, explained
What a fintech marketing agency should do for you
Fintech marketing is performance marketing with an extra rule book. Every ad, landing page and email for a financial product in the UK has to be fair, clear and not misleading, carry the right risk warnings and pass the ad platforms’ own financial services checks. Most agencies are good at one half: fast growth or careful compliance.
We do both because we have done it in-house. Samit led EMEA acquisition at Uphold, building UK marketing and attribution from scratch, and has run growth for Rayls, Mento Labs and easyCrypto. We measure fintech marketing on funded accounts and first deposits, not clicks or installs, because that is what your board looks at.
- Market entry: a launch plan for the UK or a new EU market, built around the rules for your product.
- Acquisition: Google, Meta, Apple Search Ads and app campaigns bought against funded accounts.
- Compliance pre-checks: our own compliance checker reviews every ad and landing page before it reaches your compliance team.
- Lifecycle: onboarding that moves sign-ups through identity checks to their first transaction.
Launching or scaling a fintech product?
Tell us your market and target. We will show you how we would grow it, and what it takes to get approved.
Request a launch plan
Book a launch call
Tell us what you are launching and when. We reply within one working day with times to talk.
- 1Send the form
Two minutes: what it is, who it is for and your launch date.
- 2We reply within a day
With a few questions and times for a 20-minute call.
- 3If it is a fit
We agree the launch plan and start within a week.
Prefer email? sam@joopio.com
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