App Marketing Agency
App launches
App launches that turn installs into paying users
We launch apps on the App Store and Google Play, buy installs that convert and track every user from the first ad to the first payment.
Attribution built inApple Search Ads and Google App campaigns
Install to paying user
Ad views412k
Store visits38.1k
Installs12.4k
Sign-ups7.9k
Paying users1.6k
Example funnel, tracked end to end
Store pageRating 4.8
Store conversion32.5%
Cost per install£1.12
App work with
UpholdeasyCryptoRayls
What we do
From store page to paying user
Every step of the app funnel, measured so you know what each user costs and what they are worth.
Launch plan
Audience, positioning, pricing test and launch date, agreed in two weeks.
Store pages that convert
Screenshots, copy and keywords that turn store visits into installs.
Paid installs
Apple Search Ads, Google App campaigns, Meta and TikTok, with creator and UGC-style ads.
Tracking that adds up
AppsFlyer or similar, server-side tracking and consent set up so every install is counted.
Onboarding and retention
First-week journeys and messages that keep new users coming back.
Hand-over
Ad accounts, dashboards and a playbook your team can keep running.
3stages, from plan to hand-over
2weeks to a launch plan
90days to launch and first users
1dashboard for every install
The launch
How an app launch runs
- 12 weeks
Plan and tracking
Launch plan agreed and tracking set up, so day one is measured properly.
- 2Weeks 3–8
Test and build
Store page, ads and onboarding tested on small budgets before launch.
- 3Weeks 9–12
Launch and scale
Budgets move to what converts into paying users, not just installs.
SP
Samit Patel
Founder, Joopio
“I lead every launch myself. You get the person who has done it more than a hundred times, not a junior account manager.”
Who runs your launch
App growth from someone who built it in-house
At Uphold, Samit built app acquisition and attribution from nothing, so every channel could be judged on real customers.
- Built Uphold’s attribution from nothingGoogle Tag Manager, server-side tracking and AppsFlyer.
- Launched easyCrypto UKCelebrity-fronted campaign across YouTube, out-of-home and events.
- App and game launches since 2015With Joopio, from first build to launch day.
Launching an app?
Tell us where your app is today and when you want to launch. We will show you the plan.
Request a launch plan
Book a launch call
Tell us what you are launching and when. We reply within one working day with times to talk.
- 1Send the form
Two minutes: what it is, who it is for and your launch date.
- 2We reply within a day
With a few questions and times for a 20-minute call.
- 3If it is a fit
We agree the launch plan and start within a week.
Prefer email? sam@joopio.com
San Francisco
Hong Kong
Seoul
