Kickstarter marketing
A Kickstarter marketing agency that builds you for success
Launching a Kickstarter campaign can be daunting. Our Kickstarter marketing agency has years of experience running successful campaigns, and we guide you through every step.
$45M+ raisedRecommended by Kickstarter and Indiegogo7 new clients a quarter
90-day launch sprint
Weeks 1–2 · Launch planDone
Weeks 3–8 · Pre-launch noiseNow
Weeks 9–12 · LaunchNext
Example sprint
Mindset EEG headphonesFunded
$2,235,000
Raised on Kickstarter with Joopio
Featured inForbesFAST COMPANYalphr
Full-service product marketing and PR
Work with the agency that has helped raise over $45 million
The moment you reach out, we plan your success roadmap and walk you through all the possibilities, and the challenges ahead.
We believe transparency is the key to success, for you and for us. From your first discovery call, we guide you from day one to launch.
With our proven strategy, we cover everything you need to get funded on day one, from crafting your story to building marketing funnels, so you can focus on the product.
We make sure your purpose is our purpose.
Our success portfolio
View our successProducts we have helped launch
Personal strategies across many industries and product categories.
Audio tech
Mindset
EEG headphones that help you focus.
$2,235,000raised on KickstarterKids tech
Octopus
The highest funded kids product of its time.
$2,172,750raised on KickstarterSport
Carv
A wearable ski coach that tracks every turn.
$1,600,000raised on KickstarterHardware
Charge ASAP Flash
The fastest charging power bank.
$1,489,541raised in crowdfundingKids
Everplay
A magnetic modular play space for kids.
$908,055raised in crowdfundingGaming
iiRcade
A home arcade, launched during the pandemic.
$660,413raised on KickstarterReady to be our next client?
We take on 7 new clients a quarter
Every client is carefully screened so we can be sure we deliver. Get in touch to find out whether you qualify, and tell us as much as you can.
Recommended by
KickstarterIndiegogoHAXAlchemist AcceleratorHWTrekJLABCocoon NetworksFFWDInvestHK
Crowdfunding, explained
How a Kickstarter campaign is won before launch day
The campaigns that fund on day one do most of their work before the page goes live. They build a waitlist big enough to hit the goal in the first hours, test their price and message, line up press and creators, and plan launch-day ads. After launch, the rising total becomes its own marketing.
Joopio has helped campaigns raise over $45 million since 2016, including Mindset ($2,235,000), Octopus ($2,172,750) and Carv ($1,600,000). We are recommended by Kickstarter and Indiegogo and take on a small number of campaigns each quarter so each one gets full attention.
- Pre-launch: audience research, landing page, waitlist and paid ads to grow it.
- Campaign page: story, video, rewards and pricing.
- Launch: email, ads, PR and creators timed for the first 48 hours.
- After funding: stretch goals, late pledges and the move to ecommerce.
Questions
Crowdfunding questions
Still unsure? Send us a note and ask us directly.
When should we start marketing a campaign?
Two to three months before launch, so the waitlist is big enough to fund the goal in the first day or two.
Kickstarter or Indiegogo?
It depends on your product and audience. We help you choose, and many campaigns move to the other platform afterwards.
How much ad budget do we need?
It depends on your goal and price. We work it out from how many waitlist sign-ups you need and what each one costs.
Do you work with UK campaigns?
Yes. We are based in London and work with founders worldwide.
What clients say
Founders we have launched with
“
What I liked about Samit and his team was the can-do positive attitude. They helped create and activate a fan base which led to the highest funded kids product of all time.
“
They made a huge difference to our campaign, helping it become the highest funded sports product of all time. Before we hired this team we had nothing. They built everything from the ground up.
Request a launch plan
Book a launch call
Tell us what you are launching and when. We reply within one working day with times to talk.
- 1Send the form
Two minutes: what it is, who it is for and your launch date.
- 2We reply within a day
With a few questions and times for a 20-minute call.
- 3If it is a fit
We agree the launch plan and start within a week.
Prefer email? sam@joopio.com
San Francisco
Hong Kong
Seoul
