Mindset Headphones

joopio > Mindset Headphones

Mindset Headphones

Mindset created headphones that help you stay focused. The team are from Canada.

Our team helped Mindset understand their core audience and messaging. We wanted the Headphones to resonate with the right audience and build up a community prior to launch.

The project launched and managed to get favorable coverage from a number of outlets, some of the outlets that covered the launch include Mashable, Verge, Digital Trends, The Sun and Design Boom.

Mindset raised $1,045,190 on Kickstarter with over 3,829 backers. It has since then launched on Indiegogo In-demand.

In total Mindset has raised $1,170,000 +

Project Details

Project Breakdown

  • Product Positioning 
  • Pre-launch
  • Product Launch