The Best Product Launch strategies

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The Best Product Launch strategies

The Best Product Launch strategies


Big companies are always launching new products on a regular basis. However, not all these projects end up being successful. Launching a product into the market is very risky, but that is what makes it exciting. If you have a solid product launch strategy you will succeed.

Product launch strategies have changed significantly over the past few decades. Back in the day a company would hire a PR agency to create a press release and set up a press tour. You would then go on the tour before the product launches to meet with journalists from the big media publications. Then all you have to do on your launch day is sit back and watch articles written to attract the customers.

Those were the good old days. Nowadays in the digital age, it is harder than ever to reach your target audience if you do not have the right product launch strategies.  In this article we are going to share with you the best product launch marketing strategies that we think will increase your chances of having a successful product launch.


Product Development


Product launch strategies should always start with product development.

If you don’t launch the right product that customers will actually like, then you are heading for failure already. You have to spend a lot of time and effort developing the right product that people will actually want to spend their money on.

So this is your the first step. Focus on developing the right product, and then you will be ready to go into product launch strategies.

The Audience

What some of the biggest companies in the world such as Apple focus on is how the product itself will be of benefit to the customer. Customers do not care about all the specs and information that sometimes makes no sense to them. They care about how your product is going to benefit them.

People care about their problems and how your product is going to fit and make their life better than it was. You should provide your audience a compelling picture of how it’s going to make their life better. This is what will engage them and get them interested in your product.




Building a community of loyal customers is one of the best product launch strategies.

You need to get people hyped about your product. Look at Apple as an example. Their community is always eager to find out when their new products are launching even before Apple mention it.

This causes people to pre-order or even spent hours in line on launch day to be the first to get their hands on the product. This type of excitement will attract more potential customers who will get curious about all the hype about the product launch.

Once you have a dedicated community, your launch is guaranteed to generate excitement and gather attention.

The Press


You need to get at least some of the media covering your product.  This way your product launch will create a  level of excitement. Journalists are not hard to find and you don’t need to be on top media outlets in the world.

There are a lot of media publications online that have a high number of followers. Some of these include: Slash Gear, Digital Trends, The Verge. If you can get covered by any of the medium sized publications, this can be one of the best product launch strategies.

You can also reach out to influencers. These are online personalities with great influence on their million of followers.  Some bloggers and YouTube personalities have millions of followers that follow their recommendations.

So for example if you managed to get one of these famous online personalities to give you a good review, this will be a huge boost to your product launch.


Event style product launch


If you look at the top companies in the world  such Apple and Samsung  and how they launch their products you will understand what we  mean by launch event.

You need to try and imitate that sort of importance and buzz around your planned product launch.  So for you product launch, try and turn into a event. Make it as big as you can and invite journalists. Journalists love these kind of events and you will probably have a few turn up.

This will generate curiosity and people investigating more about your product. That is why turning your product launch into an event is one of our best product launch strategies.




The main point of this article isn’t to imply that you have to have as big of a product launch as Apple and Samsung.

This article was written to make you think through your product launch. You need to plan what information you’re going to release and what time/day you are going to launch. You also need to think of  who you want talking about your product, and how you can turn your product launch into an event.

Following our best product launch strategies can help you plan a launch that will impress people, even if you do not have a big marketing or PR department.




In the article we have given you what we think are the best product launch marketing strategies. Firstly, you should focus on your product development and create an innovative product that people will want to buy.

Secondly,  you need to explain to your audience how you product is going to help or change their life. Thirdly, you need to built a community of loyal customers.

Fourthly , you need to reach out to the press and influencers to generate excitement and attract more potential customers. Lastly, you need to make your product launch just like the big companies do. Make it as big as possible.

Following our recommended strategies will help you have an amazing product launch.