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Launching new products with the power of the crowd

Join world-class companies already
using this new strategy

TRADITIONAL BUSINESS LAUNCH

Stop trying to launch
new products in crowded spaces!

If you are launching products at events like CES, your aim is to create buzz and generate PR. But, so many other businesses are trying for the same thing. Even if you manage to generate positive buzz, it is drowned out by the constant media coming out of the event. It all ends up being white noise.

Sure, launching like this may give you some sales and some distributors, but a better way exists. Why do you think Samsung or Apple no longer launch products at CES, choosing to stage their own events instead? Today, we’re going to show you how you can build global excitement for your product, without competing for attention.

USING THE POWER OF THE CROWD

What if you could create a community even before you launch a product? What if you could collect information to help craft an even better product? What if you can build up die-hard fans that would queue for your products, as Apple have?

ALL this is possible with our launch strategy

HERE IS HOW THE STRATEGY WORKS:

NEW FUNNEL

At Joopio, we know how to build up a crowd behind any new product coming out of your innovation department.

We can start testing with the market at any stage, from early concept to late prototype. We build up a community of early adopters, familiar with technology trends. These early adopters form the basis of the community we engage to provide feedback on the product you created. As early adopters, the community will also be the ones to purchase your product on launch.

We invite these early adopters into a VIP beta group. Here, they can discuss new ideas, chat about your product and talk about any concerns they may have. We can use their feedback to implement changes.

This is an example of real-time feedback. The brand has asked the community about their biggest issues with existing products. We have a whole host of replies and we can prioritize our communication based on this feedback.

LAUNCHING USING KICKSTARTER & INDIEGOGO

We have helped many brands to launch products via Indiegogo… (Why? I hear you ask.)

Kickstarter and Indiegogo have an existing community of early adopters. Their community, combined with the community we can help you build up, will lead to maximum exposure for your brand. Just take a look at these key stats for both communities.

Crowdfunding is not just about raising money anymore. It is a product launch strategy used by everyday brands. It gives you a platform to create excitement for every single product you sell. It also acts as a way to validate a product idea, before you decide to spend millions on it.

17.3 M+

EARLY ADOPTERS

$85 M+

TRANSACTIONS PER WEEK

3,000-4,000

LIVE PROJECT AT ANY GIVEN TIME

9.5 M+

EARLY ADOPTERS

$5 M+

TRANSACTIONS PER WEEK

8,000+

LIVE PROJECTS EVERYDAY

Who Am I ?

My name is Samit Patel. I am a worldwide speaker and a thought leader in the product launch space. I work with everyday brands and am recommended by Kickstarter, Indiegogo, startup accelerators and incubators around the world.

I created the award-winning agency -Joopio, to guide consumer electronics brands like yours on how to implement new launch strategies while also protecting your brand. We’ve helped brands raise over $30,000,000 and counting from A to Z.

This is just one of the many talents my agency has. We also help with E-commerce launches, Amazon Launches and everything in between.

Let’s arrange a call and see how we can help you modernize your launch.

Contact Us

San Francisco | Hong Kong | Shanghai | Seoul

Head Office

Makerversity, Somerset House, Strand, West Goods Entrance, London WC2R 1LA

Email: sam@joopio.com