If you are launching products at events like CES, your aim is to create buzz and generate PR. But, so many other businesses are trying for the same thing. Even if you manage to generate positive buzz, it is drowned out by the constant media coming out of the event. It all ends up being white noise.
Sure, launching like this may give you some sales and some distributors, but a better way exists. Why do you think Samsung or Apple no longer launch products at CES, choosing to stage their own events instead? Today, we’re going to show you how you can build global excitement for your product, without competing for attention.