joopio > Oddball


Oddball is a drum machine crammed in a ball. The aim of this product is to make creating music fun and easy. The team is based in London.

Our team helped Oddball from the very beginning, we helped create a launch strategy of bringing this innovative product to market. We helped identify core audiences, positioned the brand and created messaging.

The project had coverage from all major publications including AskAudio, Digital Trends, Engadget, Hypebeast, The Verge and 100s of others around the world.

Oddball has raised over $200,000 on Kickstarter with over 2,254 backers. It is currently on Indiegogo and has raised another $50,000

Project Details

Project Breakdown

  • Product Positioning
  • Branding
  • Pre-Launch
  • Product Launch
  • Post-launch