NYSW Hybrid Luxury Watch

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NYSW Hybrid Luxury Watch

NYSW is a hybrid luxury watch that blends fashion and technology in one. The company creator is based in Hong Kong. 

We have been working with NYSW early on helping them create a plan for launch. They already sold watches but to an older market and wanted to launch a new watch suited to younger people. 

We set out to create a brand identity for the company and identify users interested in the project. 

The project has had coverage from various outlets including Wareable, Cult of Mac, Crowdfindly, Techtrends, and others. 

NYSW has raised over $215,000 with over 1000 backers. We are currently running sales via their e-commerce platform.


Project Details

Project Breakdown

  • Product Positioning
  • Branding
  • Pre-Launch
  • Product Launch
  • Crowdfunding
  • Post-launch
  • E-commerce