IOFIT Smart Golfing Shoes

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IOFIT Smart Golfing Shoes

IOFIT are smart shoes for golfers. The team are based in South Korea and the project is a spin-out from Samsung labs.

Our team helped IOFIT create a go-to-market launch strategy. We worked closely to build up a core audience that would support the project.

The project launched and managed to get favourable coverage from a number of outlets including the likes of CNET, Wareable, Samsung, ISPO and Verge.

IOFIT raised $102,000 with over 449 backers.

Project Details

Project Breakdown

  • Product Positioning
  • Pre-launch
  • Product Launch