IOFIT are smart shoes for golfers. The team are based in South Korea and the project is a spin-out from Samsung labs.
Our team helped IOFIT create a go-to-market launch strategy. We worked closely to build up a core audience that would support the project.
The project launched and managed to get favourable coverage from a number of outlets including the likes of CNET, Wareable, Samsung, ISPO and Verge.
IOFIT raised $102,000 with over 449 backers.