Blocks Smartwatch

joopio > Blocks Smartwatch

Blocks Smartwatch

Blocks are the world’s first modular smartwatch. Developed by students from Imperial University in London.

We worked closely with the Blocks team to build a community prior to their launch. We helped build up excitement and make sure people bought the project on day one. Our efforts led to Blocks launching with a mailing list of over 20,000 people and a social media presence of over 100,000.

When the project launched they managed to raised $250,000 in just 56 minutes. We also helped Blocks gain press coverage on their launch from 100s of press outlets including the likes of Tech Crunch, Wired, Sky News, Uncrate, Dezeen, Engadget, Android Authority and The Next Web.

Blocks raised $1.6 million through Kickstarter. It continues to make sales daily through its website which our team actively help with.

Project Details

Project Breakdown

  • Product Positioning 
  • Branding
  • Pre-launch
  • Product Launch
  • Post-Launch
  • e-Commerce Growth