IOFIT Smart Golfing Shoes

IOFIT are smart shoes for golfers. The team are based in South Korea and the project is a spin-out from Samsung labs.

Our team helped IOFIT create a go-to-market launch strategy. We worked closely to build up a core audience that would support the project.

The project launched and managed to get favourable coverage from a number of outlets including the likes of CNET, Wareable, Samsung, ISPO and Verge.

IOFIT raised $102,000 with over 449 backers.

Project Details

• Kickstarter Page
• Indiegogo Page

Project Breakdown

• Product Positioning
• Pre-launch
• Product Launch 

Samit Patel

Hi, I’m Samit Patel PRODUCT LAUNCH, KICKSTARTER AND INDIEGOGO RECOMMENDED EXPERT THAT GIVES BACK.